Two keys for developing an early customer base:

experimentation and nurturing.

Experimenting without nurturing?

= always experimenting with 5% of your potential.

Nurturing without experimenting?

= customers keep seeing more of the same.

How to effectively experiment and nurture:

👉 Create new offers and content around them

👉 Distribute new content and offers through organic and inorganic channels

👉 Use systems to help you analyze prospect behaviors, score them, re-engage, and stay in touch with them

Organic Acquisition 📜

☐ ICP gaps & value analysis

☐ Competitive positioning

☐ USP & Key messages

☐ Website / landing page

☐ Linkedin pages

☐ Content pillars & bank

☐ Lead magnets

☐ Founder-led posting

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Outbound 💌

☐ ICP company list

☐ ICP persons list

☐ Identify thought leaders

☐ Thought leader outreach

☐ Cold email campaign

☐ Linkedin followups

☐ Email content nurturing

☐ Cold call campaign

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Paid Acquisition 💸

☐ User & Keyword research

☐ Niche content / ads (*)

☐ Competitor campaign

☐ Intent search campaign

☐ Linkedin offer campaign

☐ LI lead magnet campaign

☐ Remarketing

☐ Social listening

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Infrastructure ⚙️

☐ CRM

☐ Tag manager & CDP

☐ Web analytics & replay

☐ Ad network pixels

☐ Visitor Identification

☐ Cold email sequencer

☐ Linkedin sequencer

☐ Integration & automation

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